The Mobile Phone is becoming an adaptable use device. Mobile phones are going to be physically used as an object of interaction beyond what they have been designed for thus far: accessing the Internet, interacting through Mobile Apps, text messaging, and talking on the phone.
Paired with changing social behavior, the adoption of this new user form of engagement is occurring and will only grow in the future.
The potential for creative uses as a result of changing social behavior is immense. Starbucks, Apple and Google are all leading the way into a new behavioral trend. j66 + Co is positioning itself to take full advantage of this newly created market opportunity.